
Peter's Brand Classics
- Filedwith the TTB
- Cleared9 July 2026
- SpottedNot yet — watching
It is the only filing we hold from Martens United Brands BV. It is one of 112 pilsner labels approved in July 2026. It cleared 2 days after it was filed. It was brewed under contract — MUTUAL WHOLESALE LIQUOR INC. holds the permit, which is ordinary in the register and easy to miss on a shelf. It is an imported label, filed for US distribution.
A heraldic coat of arms dominates the centre of the label, featuring two brown lions rampant flanking an orange shield bearing a stylized bird motif, topped with a crown and supported by a white banner below. The emblem is enclosed in a rounded rectangular border of orange and grey lines on a cream ground. The brand name "PETER'S BRAND" appears in outlined serif capitals above the shield, with "CLASSICS" below in a serif font, followed by descriptive text in smaller sans-serif type. The composition is symmetrical and centred, with regulatory and product information set vertically along the right edge and horizontally across the bottom.
From the label“Label explicitly states 'A DUTCH STYLE PILSENER' on the front panel. Brewed and canned by Brewery Martens, Kettingbrugweg 34, 3950 Bocholt, Belgium, FOR Martens United Brands BV, Breda, The Netherlands — 'FOR' indicates contract production.”
Extracted from label art by hopgrail · fields verified against the filing