Secret In The Shell label
Label · tap for full size
Bock / Doppelbock · label approved 2 July 2026

Secret In The Shell

  • 7.5% ABV
  • Cans

Cape May Brewing Co.'s Bock / Doppelbock. Label approved 2 July 2026; not spotted on a shelf or tap list yet.

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  1. Label submitted1 July 2026
  2. Label approved2 July 2026
  3. SpottedNot yet

Half of newly approved labels turn up on a brewery's menu or in a release announcement within 16 days, and four in five within 38 (measured across 275 labels we've tracked).

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About this beer

This is the 20th of 27 labels we have from Cape May Brewing Co. It is one of 12 bock / doppelbock labels approved in July 2026. Its label was approved 1 day after it was submitted.

Where this comes from
TTB ID26182001000314
Serial261428
Label approved2 July 2026
Submitted1 July 2026
Name on the approvalCAPE MAY BREWING COMPANY, CAPE MAY BREWING LIMITED LIABILITY COMPANY
StyleBock / Doppelbock
Class / type901 · Beer
Alcohol7.5%
VesselCans
FamilyLager
OriginNew Jersey
SourceUS TTB label approval (COLA), not a shelf listing

Read from the label art by Hop Grail. Fields checked against the approved label. How we get this data

The artwork

A purple oyster shell with yellow lightning bolts radiates from its center on a cream ground, flanked by diagonal navy bands stamped with silhouettes of shells and starfish in a repeating pattern. The composition centers on the shell emblem, with 'Secret in the Shell' in navy serif type below and 'Cape May Brewing Co' in script above. The label employs a cream, purple, and navy palette with touches of yellow in the lightning, finished with what appears to be a matte surface.

Vector flatpurplecreamnavyyellow
From the label

“Some shells are meant to be found. Pick one up, turn it over, or you'd never know what's waiting inside. Secret in the Shell is a rich German-style Bock that reveals itself the same way. Brite and glowing amber, a blend of Pilsner, Vienna, Caramunich, and Melanoidin malts lays down a smooth caramel sweetness, while Hallertau and Perle hops bring a mild spice to keep things balanced. At 7.5% ABV, this secret is worth discovering.”

The brewery

Brand
Cape May Brewing Co.
Brewed at
CAPE MAY BREWING COMPANY, CAPE MAY BREWING LIMITED LIABILITY COMPANY
Location
409 BREAKWATER RD, Cape May, NJ, 08204
Production
Brewed in-house

Brew it

A starting-point recipe from the style and the ABV on the label — derived, not tasted, and the sheet says which is which.

The bench sheet →

The hunt

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