Secret In The Shell — full label as filed with TTB
Label as filed · tap for full resolutionTTB COLA 26182001000314 · cleared 2 July 2026
Bock / Doppelbock · cleared 2 July 2026

Secret In The Shell

  1. Filedwith the TTB
  2. Cleared2 July 2026
  3. SpottedNot yet — watching
On your grail list. We'll tell you when it lands.
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In the register

This is the 6th of 12 filings we hold from Cape May Brewing Co. It is one of 12 bock / doppelbock labels approved in July 2026. It cleared 1 day after it was filed.

Style
Bock / Doppelbock
Alcohol
7.5%
Vessel
Cans
Family
Serial
26-314
The artwork

A purple oyster shell with yellow lightning bolts radiates from its center on a cream ground, flanked by diagonal navy bands stamped with silhouettes of shells and starfish in a repeating pattern. The composition centers on the shell emblem, with 'Secret in the Shell' in navy serif type below and 'Cape May Brewing Co' in script above. The label employs a cream, purple, and navy palette with touches of yellow in the lightning, finished with what appears to be a matte surface.

Vector flatpurplecreamnavyyellow
From the label

Some shells are meant to be found. Pick one up, turn it over, or you'd never know what's waiting inside. Secret in the Shell is a rich German-style Bock that reveals itself the same way. Brite and glowing amber, a blend of Pilsner, Vienna, Caramunich, and Melanoidin malts lays down a smooth caramel sweetness, while Hallertau and Perle hops bring a mild spice to keep things balanced. At 7.5% ABV, this secret is worth discovering.

Extracted from label art by hopgrail · fields verified against the filing

The house

Applicant
CAPE MAY BREWING COMPANY, CAPE MAY BREWING LIMITED LIABILITY COMPANY
Location
409 BREAKWATER RD, Cape May, NJ, 08204
Production
Brewed in-house

Filed alongside it