Fresh Hop Easy Lift
Part of the “Fresh Hop” series — see all 5
- Filedwith the TTB
- Cleared30 June 2026
- Spotted28 August 2026 near Portland, OR
On your grail list. We'll tell you when it lands.This is the 68th of 75 filings we hold from Great Notion Brewing & Barrel House. It is one of 88 west coast ipa labels approved in June 2026. It cleared 4 days after it was filed. The label carries the Brewers Association independent seal.
A bearded man in a light blue shirt operates a green forklift laden with purple hops, rendered in comic-book inking with bold outlines and crosshatching throughout. The forklift and operator occupy the full height of the front label in a three-quarter view, anchored at the bottom by a stylized shadow. The palette is dominated by greens and golds with purple hop accents and flesh tones, while the beer name is split across the upper left in a large sans-serif weight hierarchy—"Great Notion" in script, "FRESH HOP EASY LIFT" in block capitals—with "WEST COAST IPA" in smaller type below. The back label carries the brand name vertically in script and regulatory information in standard type.
From the label“Front label explicitly states 'WEST COAST IPA' directly beneath the beer name 'FRESH HOP EASY LIFT'. Back label confirms 'INDIA PALE ALE' as secondary style designation. ABV 6.3% aligns with West Coast IPA profile.”
Extracted from label art by hopgrail · fields verified against the filing
