
Fresh Hop Easy Lift
- West Coast IPA
- 6.3% ABV
- Label approved Jun 30
Had it? My score
90 seek it out · 80 would buy again · 70 fine, wouldn't seek it · 60 disappointing · 40 flawed or drain pour
More from Great Notion
See allGreat Notion's West Coast IPA. Label approved 30 June 2026; spotted on 17 July 2026 (on Great Notion's beer list).
Part of the “Fresh Hop” series — see all 5
Read: Fresh Hop Beers 2026: The First Labels Approved
Where to find it
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Readers' scores
About this beer
This is the 78th of 139 labels we have from Great Notion Brewing & Barrel House. It is one of 87 west coast ipa labels approved in June 2026. Its label was approved 4 days after it was submitted. The label carries the Brewers Association independent seal.
A bearded man in a light blue shirt operates a green forklift laden with purple hops, rendered in comic-book inking with bold outlines and crosshatching throughout. The forklift and operator occupy the full height of the front label in a three-quarter view, anchored at the bottom by a stylized shadow. The palette is dominated by greens and golds with purple hop accents and flesh tones, while the beer name is split across the upper left in a large sans-serif weight hierarchy—"Great Notion" in script, "FRESH HOP EASY LIFT" in block capitals—with "WEST COAST IPA" in smaller type below. The back label carries the brand name vertically in script and regulatory information in standard type.
Brew it
A starting-point recipe from the style and the ABV on the label: derived, not tasted, and the sheet says which is which.
The bench sheetAsk Hop Grail:
Everything from Great Notion is on their page.
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Style: IPABrewery: Great Notion