Guinness Draught Stout — full label as filed with TTB
Label as filed · tap for full resolutionTTB COLA 26168001000300 · cleared 18 June 2026
Dry / Irish Stout · cleared 18 June 2026 · imported

Guinness Draught Stout

  1. Filedwith the TTB
  2. Cleared18 June 2026
  3. SpottedNot yet — watching
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In the register

This is the 2nd of 2 filings we hold from Guinness. It is one of 3 dry / irish stout labels approved in June 2026. It cleared 1 day after it was filed. The label carries nitro on the front. It is an imported label, filed for US distribution.

Style
Dry / Irish Stout
Alcohol
4.1%
Vessel
Cans
Family
Serial
26-300
Modifiers
nitro
The artwork

The label features the iconic Guinness harp emblem in gold and black at centre-left, with the text "HERE COME THE Irish" in large gold serif lettering positioned to the right. A stylised leprechaun character in white, navy, and green occupies the lower right, rendered in a comic-inked style with exaggerated features and a mischievous pose. The entire composition sits against a deep blue ground with horizontal striations and abstract black scratch marks, creating a dynamic, distressed texture throughout. Gold elements, the harp, and shamrock symbols anchor the design across a full-bleed illustration that reads as a limited-edition 2026 variant.

Comic inkbluegoldwhitenavy
From the label

Upon opening, the famous round plastic widget in every can unleashes nitrogen through the beer, creating the creamy head and iconic surge that's distinctively Guinness. To rest enjoy: open the can and wait a moment for the nitrogen to release. Pour into a glass tilted at 45 degrees. Watch the surge and settle and then enjoy.

Extracted from label art by hopgrail · fields verified against the filing

The house

Applicant
DIAGEO BEER COMPANY USA
Location
3 WORLD TRADE CENTER STE 41-B, NEW YORK, NY, 10007
Production
Brewed in-house

Filed alongside it