Elephant Pilsner
- Filedwith the TTB
- Cleared27 May 2026
- SpottedNot yet — watching
On your grail list. We'll tell you when it lands.This is the 1st of 9 filings we hold from Carlsberg. It is one of 28 pilsner labels approved in May 2026. It cleared 5 days after it was filed. It was brewed under contract — SweetWater Brewing Company, American Beverage Crafts, LLC holds the permit, which is ordinary in the register and easy to miss on a shelf. It is an imported label, filed for US distribution.
The label features the Carlsberg elephant emblem—a stylized pachyderm head rendered in outline—repeated three times across a pale gold ground, with the largest appearing above the beer name. The composition is dominated by large serif lettering reading "Carlsberg" in a flowing art-nouveau script, with "PREMIUM ELEPHANT PILSNER" stacked below in condensed sans-serif capitals. The palette is restricted to pale gold and dark teal-green, with regulatory text and barcode confined to the lower right. The finish is matte.
From the label“UNFORGETTABLE Pale gold in colour, Elephant is rich in malty character, with a hint of caramel, balanced by a satisfyingly dry bitterness. Once enjoyed, never forgotten!”
Extracted from label art by hopgrail · fields verified against the filing
