Hopgrail
Go Juice — full label as filed with TTB
Label as filed · tap for full resolutionPLATE Nº 19296001000484 · cleared 19 November 2019
IPA (other/unspecified) · cleared 19 November 2019

Go Juice

Short's Brewing Company
  1. Filedwith the TTB
  2. Cleared19 November 2019
  3. SpottedNot yet — watching

Register-wide, a cleared beer typically surfaces at its brewery within 17 days — four out of five inside 29 — measured across 137 filings we've watched land. This page gets stamped the moment it's seen.

On your grail list. We'll tell you when it lands.
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One email when the register first sees it on a shelf scan or the brewery's own board. Nothing else, and a stop link in it.

Ask the register:

Grails are watched nightly — you get word the morning this one is first seen. Every Short's Brewing Company filing? Follow the brewery.

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Jet Juiced labelJet JuicedNo-Li Brewhouse · 7.5%Son of Juice labelSon of JuiceMaplewood Brewing Company · 6.3%The Juice labelThe JuiceHopland Brewing, LLC · 5.7%Liquid Flows labelLiquid FlowsMonkish Brewing Co · 8.5%
The Weekly Docket

This filing went on record 19 November 2019, before the beer reached a shelf. Every week's new filings, read and delivered Tuesday morning.

In the register

This is the 5th of 9 label filings we hold from Short's Brewing Company. It is one of 130 ipa (other/unspecified) labels approved in November 2019. It cleared 27 days after it was filed.

Certificate of Label Approval
StyleIPA (other/unspecified)
AlcoholNot stated on filing
VesselBottles
Also filedkeg collar #19296001000469
FamilyIPA
Serial19-484
Cleared19 November 2019
ProvenanceUS TTB COLA — the filing itself
From the label

“Label reads: "Milkshake-inspired India Pale Ale with coffee, milk sugar, vanilla, and artificial marshmallow crème" — taxonomy node ipa_other selected because milkshake IPA maps to ipa_other per taxonomy rules (synonyms: milkshake IPA).”

Extracted from label art by hopgrail · fields verified against the filing

The house

Applicant
Superfluid Supply Co, Short's Brewing Company, LLC
Location
211 INDUSTRIAL PARK DR, Elk Rapids, MI, 49629
Production
Brewed in-house

The hunt

We're the register, not the store — no stock promises. These are the searches we'd run for this one.

CraftShack →ships craft nationwideTotal Wine →the distributed shelf